Yes, it should. After all, the platform attracts more than 2.32 billion active users every month. But, beyond the numbers, here are some reasons you should seriously consider opening an account for your business.
It Helps Increase your Reach
It is easy to acquire new customers via Facebook if you know who to target and how to do it. Be sure to join groups and market your products and services. Of course, the more the people become aware of your brand and what it offers, the easier it is to grow your business.
It Enables you to Know your Customers Better
One of the easiest ways to form a lasting bond with your clientele is to keep talking to them regularly. That way, you will know their needs and figure out how to serve them better. Facebook allows you to connect to your customers via direct messages. It also offers the best way to communicate with them while answering their concerns via Messenger.
Facebook Page insights offer dynamic analytics capabilities whether you are doing paid or free posts. The platform collects info in your page views, allowing you to get a better understanding of the customer base that you are trying to reach. The ripple effects that you can figure out how to customize your products or services to meet the demands of your clients better.
Its Helps you Save Money
See, you don’t have to pay a cent to sign up on Facebook or create a page for your business. In other words, the platform offers an excellent opportunity to market your business with a near-zero budget. Of course, you can start to spend some money as your business starts to attract loyal customers.
It Helps Drive Traffic to your Website
You can increase the number of people visiting your website via Facebook. You could, for instance, use ads or landing pages to direct traffic to your site. You can also link to your blog posts. Or, you may decide to place a link to your website in the “About” section of your Facebook page. Your job is to know how to convert the visitors into real customers once they land on your website.
The Bottom Line
There is every reason to open a Facebook page for your business. You only need to keep up with the latest trends and practices to know how to make the most out of the platform.